Resources
Checklists, Guides & Samples
for Decisions You Can Defend
Everything below is free. Checklists ask for an email so we can send the PDF; everything else needs no sign-up. The samples show the format of a real deliverable.
Checklists
Competitive Intelligence Audit Checklist
A one-sitting audit: 23 checks across six sections — market signals, buyer evidence, direct competitors, adjacent players and substitutes, AI visibility and a review rhythm.
ViewPositioning Probe
A self-scoring worksheet across four angles — market, buyers, competitors and trends — ending in your one-sentence positioning statement.
ViewClaims Self-Audit
Score your highest-stakes claims 0–2 against five citation criteria and a three-position challenge, in about 15 minutes.
ViewClaim-Verification Checklist
Five claim categories, 23 checks, eight trigger phrases and a 60-second pre-meeting test for any deck facing scrutiny.
ViewGuides
How to Test an Offer or Price Change
What to test first, how to test willingness to pay, and how to decide before you commit the quarter.
ViewB2B Positioning for Established Companies
Find the position your best customers already believe, and test it before you rebuild the website.
ViewProof Claims on B2B Websites
The claims buyers doubt first, the UK rules that apply, and how to rewrite each one.
ViewAI Visibility for B2B Brands
Check what AI assistants say about you, and fix it at the source.
ViewSample Reports
Sample First Signal
A First Signal on a fictional company: eight dimensions scored, evidence-graded findings and three moves.
ViewSample AI Visibility Report
An AI Visibility Signal on a fictional company: score, per-assistant breakdown and a fix list.
ViewSample Go-to-Market Build Report
The research and strategy layer behind a Go-to-Market Build, with client details redacted.
ViewTools and Examples
Offer Self-Check
Five questions for teams launching, repricing or repackaging an offer. Instant result, no sign-up.
ViewROI Calculator
Estimate what an unchecked claim or untested decision could cost, against the cost of checking it.
ViewOffers That Fail the Evidence Test
22 illustrative offer patterns and the single finding that would stop each one.
ViewVerdict Distribution
What each verdict means, and when we will publish the distribution from real submissions.
ViewReference
FAQ
Turnarounds, pricing and tax, the guarantee, confidentiality and AI use, answered in one place.
ViewHow an Engagement Works
What you send, how scope is agreed, how long each service takes, and what happens after delivery.
ViewGlossary
Plain-English definitions for the terms used in ThriveFinity reports.
ViewReady for the real thing?