CLIENT WORK

Real Claims. Cited Verdicts. What Happened Next.

Four clients. Four different engagements. From a verified investor deck to a repositioned pitch, a search programme and a product launch — each study states what we delivered, when, and what the result does and does not prove.

4 Case studies
4 of 4 State product, date & scope
4 of 4 Carry an attribution limit
See the Work

CASE STUDIES

What Clients Found When They Checked First

£100K
raised
after fixing three deck slides
Gamified E-Commerce Early Stage Release Assurance (Earlier Deck Check)

How Daily99 Raised £100K After Fixing Three Unverified Deck Slides

An investor meeting stalled on a headline claim nobody could source. The verification flagged three slides, each with the specific source, calculation or scope fix needed. The founder rewrote all three and reports closing £100,000 from an investor who had previously passed.

Product: deck claim verification (the service now called Release Assurance) · Date: May 2026 · Scope: full investor deck, three slides flagged

Before

“Market size figure citing a 2018 report”

After

“A current, scoped figure for the gamified commerce vertical, with a named 2025 source”

+40%
trial-to-paid
relative, client-reported
Video Production India Strategic Intelligence Report (Now Part of Decision Brief)

How TVP Studios Repositioned Their Pitch and Lifted Trial-to-Paid by 40%

The enquiries were there; the deals were not closing consistently. The report found the offer was fine and the framing was wrong: TVP led on quality and price while its buyers decided on outcomes and risk.

Product: Strategic Intelligence report (a retired format, now part of Decision Brief) · Date: July 2026 · Scope: positioning, buyer and channel review

Before

“Leading with production quality, price and turnaround”

After

“Rebuilt around outcomes and risk reduction; three channels cut”

186K
impressions
130+ countries, 16 months
Crypto / FinTech Self-Hosted Payments Earlier Engagement: Content & Search

How PayRam Went From Invisible to 186K Impressions and 130+ Countries

No content. No rankings. A 16-month content and search engagement built the strategy from launch — three buyer-intent verticals, no volume chasing. By April 2026: 186K homepage impressions, 7,907 clicks, 130+ countries.

Product: earlier content and search engagement (pre-dates today’s fixed-scope Go-to-Market Build) · Date: launch to April 2026 · Scope: keyword strategy, content architecture and publishing

Before

“No content strategy, no rankings, no organic presence”

After

“Position 1.7 for brand · Top 5 globally for 3 verticals”

443
concepts
mapped before beta launch
EdTech India Bespoke Build Engagement

How Kalvi NEET Went From Product Insight to Positioned Beta Launch in One Engagement

The concept was strong — Biology-first NEET micro-learning for Tamil-medium students. What didn’t exist was a market strategy, a brand, or a design system. A bespoke build engagement supplied all three before any money was spent on acquisition.

Product: bespoke build engagement (wider than today’s fixed-scope Go-to-Market Build) · Date: September 2026 · Scope: strategy brief, brand and design system, beta codebase

Before

“Biology-first insight, no market position”

Delivered

“Biology is half the marks — ‘The Lamp Stays Lit’ brand, full strategy, beta live”