Verdicts, Grades and Outcomes
Every paid ThriveFinity deliverable ends in a plain answer. Here is what each answer means, how claims and evidence are graded, and when we will publish how often each answer is given.
The Five Verdicts
Offer Validation, and any decision we are asked to call, ends in one of five answers. A hard answer is the method working, not failing.
Verdict
Go
The evidence supports it. Proceed, with the next steps named in the report.
Verdict
Go With Conditions
Proceed only once specific, measurable, time-bound conditions named in the report are met.
Verdict
Change Course
The core insight holds, but the current path does not. A significant change — to the buyer, channel, price or model — is needed.
Verdict
Stop
There is a flaw the evidence says cannot be worked around. Stopping early is far cheaper than finding the same flaw after launch.
Verdict
Wait
The idea is sound but the timing is not — for example, regulation or market conditions. The report names what to watch and when to look again.
How Claims Are Classified
In Release Assurance, every headline claim in your deck, page or launch is checked and given one of four statuses. The named verifier personally re-checks every decision-critical and high-impact claim before signing.
Claim status
Verified
Confirmed by a named, dated, accessible primary source. Stands as written, or with small precision fixes.
Claim status
Supported
Right in direction but overstated or weakly sourced. We rewrite it to what the evidence supports and give you the source.
Claim status
Flagged
Risky, contested or likely to be challenged. We give you the question a careful reader will ask, and how to answer it.
Claim status
Unverifiable
No source can confirm or deny it today. We say what evidence would be enough and recommend removing it until then.
Evidence Grades A–E
Each angle we examine — market, buyers, competitors and trends — is graded separately. We do not average grades into one number, so you can see exactly where the gaps are.
Grade A
Outstanding
Every claim confirmed by named, dated primary sources. No material gaps.
Grade B
Solid
The core case is supported by primary sources, with partial or contested points flagged.
Grade C
Needs work
Significant gaps or unverified claims. Key assumptions need checking before a major decision.
Grade D
Critical gaps
Material claims cannot be verified or are contradicted by primary evidence.
Grade E
Not supported
The case is unsupported or contradicted by primary evidence.
How a Decision Brief Resolves
A Decision Brief answers one decision with a signed, seven-block Decision Card: the decision in one sentence; what the evidence shows; the recommended path; three reasons for it; three things not to do; three tests to run next; and three signposts that would change the recommendation.
Aggregate Figures
Not yet published
We will publish how often each verdict is given — anonymised and dated — once the number of signed deliverables is large enough for the figures to mean something. Until then, any percentage would mislead, so we show none.
When we do publish, the figures will count only complete, signed deliverables, will exclude free outputs, and will be corrected in public if a verdict changes after a confirmed error (see our corrections policy).
Why We Publish This
If almost every answer were Go, you would know we were telling clients what they wanted to hear. Publishing the distribution — once it is meaningful — is the simplest check on ourselves. Every signed deliverable names the verifier accountable for it; see our verifier profile.
See a Verdict on Your Own Offer
Start with a free check. About 5 minutes to fill in; results in under an hour.