About ThriveFinity

The studio that checks what everyone else assumes.

ThriveFinity is a decision-support studio for UK B2B leadership teams. We grade the evidence behind your next go-to-market move against named sources — and a named human signs the answer.

Named human verifier Every claim sourced 30-day guarantee
Pranav Unni

Pranav Unni

Founder & Lead Verifier · Chennai

“Every leadership team deserves evidence it can stand behind — not guesswork dressed up as research.”
  • Signs every paid deliverable personally
  • Former Design Lead at Conigital
  • Backs the 30-Day Honest Verdict Guarantee
Clients and the founder’s prior work include

Where we fit

Who it’s for — and who it isn’t.

We work best when a real decision is on the table and getting it wrong would cost a quarter.

Built for

  • Established B2B companiesRoughly 10–250 people, with a go-to-market decision to make — what to sell, to whom, at what price, and how.
  • Companies raising investmentYour deck or data room will face due diligence. Every claim in it should already have a source.
  • AgenciesVerified strategy and builds for your clients, under your brand. See Agency Partners →

Not the right fit

  • A rubber stampIf a claim doesn’t hold, we tell you — and we won’t sign it.
  • Legal or regulatory sign-offFinancial promotions, medical claims and securities disclosures still need their regulated reviewer.
  • Nothing to test yetNo offer, claim or plan on the table yet? Get Your Free Check →

Why we exist

Fast answers are easy. Ones you can stand behind aren’t.

Most go-to-market calls are made on research nobody checked: a number from a deck, a competitor claim from a blog, an AI answer that sounded sure. We built a studio that checks first — four kinds of evidence, combined into one clear answer, signed by a person.

How Our Method Works

Doing it in-house

“We wrote it ourselves”

The gap: No citation trail and no outside sign-off. The first “where does this number come from?” lands on you.

AI on its own

ChatGPT and friends

The gap: Fast, and often confident — but nobody stands behind the answer, and sources can be missing or invented.

Agency or consultant

A big engagement

The gap: Real depth, but scope, price and timing vary — and claims are rarely checked against the original record.

Law firm

Legal review

The gap: Built to limit legal risk, not to decide your go-to-market move or make the message land.

What we stand for

Six rules we don’t bend.

Not aspirations — operating rules. If a claim can’t be supported, we decline it before any work starts, and the refusal goes on the public record.

Transparency by default

Every deliverable names its sources, its AI use and its verifier. You can see how we reached the answer.

A named human signs

A real person puts their name on every paid deliverable. No anonymous AI, no hiding behind automation.

Evidence over opinion

Primary records first — Companies House, the FCA register, patent databases — then named, dated sources. Opinions are labelled.

Mistakes in public

We publish corrections and the work we refuse. See our errata policy and the public refusal log.

Wrong? Full refund.

Show us one unsupported claim or factual error in a paid, signed deliverable within 30 days and we refund you in full.

Built for the decision

Every format, price and turnaround is designed around the decision in front of you — not a report for the shelf.

How we work

Four steps. No black box.

Every step is visible, every source is traceable, and every paid deliverable is signed by a person with their name on the line.

Read the Full Methodology
  1. Day 0

    You send the brief

    An idea, an asset or a decision. We pull out every claim that could be challenged — market size, benchmarks, competitor claims, pricing.

  2. Research

    Evidence from the record

    Primary registries and named, dated sources — each checked against the original before it is used, with confidence flagged.

  3. Review

    A named human re-checks

    The verifier stress-tests the reasoning and re-checks every critical and high-impact claim, trying to break it before your market does.

  4. 24h – 10 days

    Signed, on time

    Delivered on the published turnaround for your service, with the verifier’s name on it and the 30-Day Honest Verdict Guarantee behind it.

How we operate

AI where it helps. A person where it counts.

AI policy

How we use AI — and where the human takes over

AI speeds up retrieval and synthesis, cross-referencing named, dated sources faster than any single analyst. That’s where it stops. A named human reads the output, stress-tests the reasoning and signs the final deliverable. Nothing ships on AI alone.

Read Our AI Policy

Working together

One person, brief to signed answer

You brief us online and deal directly with the person who signs your answer: no account managers, no hand-offs. Your material is confidential by default, stored on EU infrastructure and deleted on request, with a mutual NDA available on paid tiers.

Visit the Trust Centre Company and Contracting Details
Frequently asked

Questions About ThriveFinity

Who is behind ThriveFinity?
Pranav Unni, founder and lead verifier, based in Chennai. He signs every paid deliverable personally — there is no corporate layer between you and the person responsible for the answer.
What is it like to work with you?
Everything runs online. You send a brief from the service page, and the turnaround clock starts once it is accepted. You deal directly with the person who signs your answer: no account managers, no hand-offs.
Where is my data stored?
On EU infrastructure, for 90 days by default. Deletion on request is confirmed within 72 hours. Your material is confidential by default, and a mutual NDA is available on paid tiers.
How do you use AI?
AI speeds up retrieval and synthesis across named, dated sources. A named human reads the output, stress-tests the reasoning and signs the final deliverable. Nothing ships on AI alone.
What if you get something wrong?
Show us one unsupported claim or factual error in a paid, signed deliverable within 30 days and we refund you in full. That is the 30-Day Honest Verdict Guarantee. Corrections are published on our errata page.

Know Your Next Move Before You Spend the Quarter.

Start with a free check — no card; about 5 minutes to fill in, results in under an hour — or pick the service that fits where you are.

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