Free
For your offer
Offer Signal
Launching, repricing or repackaging? An honest first read, with the most critical risk named.
Get Offer SignalPricing
Pay for the decision, not the pages.
Four services, one-time prices, no subscriptions. Start with a free signal — and pay only when you need the answer checked and signed by a named person.
Free way in One-time prices 30-day guarantee
Start free
Three free ways in. No card.
Each one is AI-generated, unsigned and honest about it — under an hour, no obligation. Most clients start here.
Free
For your claims and positioning
First Signal
Check one claim against its source, or see how your positioning lands with buyers.
Get My Free Read Free
For your AI visibility
AI Visibility Signal
What a GPT-class open model (Llama 3.3), Claude, Gemini and Perplexity say when a buyer asks about you. Scored 0–100, graded A–E.
Check AI VisibilitySigned work
One-time prices. Signed by a named person.
Pick a service to see its tiers. Every signed tier carries the 30-Day Honest Verdict Guarantee.
Will this offer sell?
Offer Validation. Find out before you spend a quarter on it. You get a clear Go, Change Course or Stop answer — the signed tier is checked by a real person. How it works
Offer Signal
Free
A first read on your offer, with the biggest risk named.
- Go, Change Course or Stop direction (unsigned)
- Your single biggest risk, named
- Buyer language gaps flagged
- Under 1 hour · no card
No card · No commitment
Validation Brief
£29₹1,999
AI-run and unsigned, in 2 hours. Not for investor or board use.
- Everything in Offer Signal
- One-page Offer Summary
- Competitor gap analysis (3 alternatives)
- Buyer interview questions (5)
- Stop criteria defined
- Fee credits toward the Build Verdict
One-time · UK & EU: businesses only · Also available in India
Build Verdict
£149₹6,999
A named verifier reviews your offer and signs the verdict, in 24 hours.
- Everything in the Validation Brief
- 12 evidence lenses, each graded A–E
- Sourced market evidence (3–5 citations)
- Positioning recommendation
- Signed verdict: Go · Go With Conditions · Change Course · Stop · Wait
- 30-Day Honest Verdict Guarantee
One-time payment · 24 hours
Will every claim hold up?
Release Assurance. Make sure every claim on your site, deck or proposal is true before buyers see it. Each one is checked against its source and signed off. How it works
First Signal
Free
One claim checked against its source, with one ranked rebuttal.
- 1 public claim checked
- 1 ranked rebuttal
- Under 1 hour · no card
No card · No commitment
Release Assurance Pack
£699₹29,999
Every claim in one deck, page or proposal — checked, graded and signed in 3 business days.
- Every claim in scope checked end to end
- Evidence grade (A–E) per claim
- Ranked rebuttals, weak claims rewritten
- One-page signed Assurance Note, with AI use disclosed
- 30-Day Honest Verdict Guarantee
One-time payment · 3 business days
Release Assurance Suite
£1,749₹69,999
For launches with three or more deliverables: everything in the Pack, plus a consistency check across all of them.
- Everything in the Release Assurance Pack
- Consistency check across every deliverable
- 72-hour fix window on flagged items
- Minimum three deliverables in scope
One-time payment · 5 business days
What should we do next?
Decision Brief. One big go-to-market call, made on evidence. You get the recommended path and what to test next, on one signed Decision Card. How it works
Decision Brief
£499₹19,999
One decision, one focus area, one signed Decision Card.
- Choose one focus area: GTM & Growth, Positioning & Messaging, or Offer, Pricing & Conversion
- Decision Card: recommendation, why, don't, test-next, watch
- Lens-specific supporting artifacts
- 48h target · five accepted a week
- 30-Day Honest Verdict Guarantee
One-time payment · 48h target
How do we turn this into pipeline?
Go-to-Market Build. A fixed-scope build, from positioning to a pipeline-ready site, deck and emails — signed by a named person, not an open-ended retainer. How it works
First Signal
Free
How your offer and positioning land today — and whether you need the Build.
- Positioning mode: your strongest angle, named
- Where your messaging loses buyers
- Under 1 hour · no card
No card · No commitment
Go-to-Market Build
£3,499₹1,49,999
Positioning to pipeline in 10 days, fixed scope.
- Positioning statement + one-page positioning summary
- 5-page website or landing page
- 20-slide sales deck
- 3-email sequence (1 design revision)
- AI visibility and SEO ready
- 50% to start, the rest on delivery
10 days delivery
Add-ons, scoped with your Build: an extra page £299₹14,999 · an extra deck £749₹34,999
Prices in GBP, plus applicable taxes. Switch to ₹ for India pricing. Prices in INR, plus 18% GST. Switch to £ for international pricing. Tax is added at checkout. All paid tiers are sold to businesses only. One-time payments through a secure Razorpay link. Not sure which to pick?
Compare
Every tier. One view.
What each tier is for, how fast it lands, and whether a named person signs it.
| Tier | Best for | Delivery | Signed | Price excl. tax |
|---|---|---|---|---|
| Offer Validation | ||||
| Offer Signal | A first read on a new offer | Under 1 hour | AI · unsigned | Free |
| Validation Brief | A fast, AI-only scan | 2 hours | AI · unsigned | £29₹1,999 |
| Build Verdict | Deciding whether to build or launch | 24 hours | Named verifier | £149₹6,999 |
| Release Assurance | ||||
| First Signal | Testing one claim | Under 1 hour | AI · unsigned | Free |
| Release Assurance Pack | One deck, page or proposal | 3 business days | Named verifier | £699₹29,999 |
| Release Assurance Suite | Launches with 3+ deliverables | 5 business days | Named verifier | £1,749₹69,999 |
| Decision Brief | ||||
| Decision Brief | One big, costly-to-reverse call | 48h target | Named verifier | £499₹19,999 |
| Go-to-Market Build | ||||
| First Signal | Checking your positioning | Under 1 hour | AI · unsigned | Free |
| Go-to-Market Build | Turning positioning into pipeline | 10 days | Named verifier | £3,499₹1,49,999 |
GBP prices exclude applicable taxes.INR prices exclude 18% GST. Signed tiers carry the 30-Day Honest Verdict Guarantee.
Zero risk
The 30-Day Honest Verdict Guarantee.
Show us one unsupported claim or factual error within 30 days and we refund you in full.
Included with every signed tier
- A named human verifier. A real person signs the work, with their name on the record.
- Every claim cited. Each source is named, dated and checked against the original record.
- Nothing hidden. We disclose where AI helped, and publish a log of the work we refuse.
- Your data, protected. Confidential by default, with a mutual NDA on paid tiers. Stored on EU infrastructure; deleted on request within 72 hours.
- One-time price. No subscription, no lock-in.
Buying for others
Agencies and investors have their own routes.
Agency Partners
Deliver all four services under your brand.
Partner rates up to 25% off at volume, no minimum, and we never approach your clients.
See Partner PricingInvestor & VC Diligence
Check a deal, a deck or a data room.
The Decision Brief per deal, the Release Assurance Pack per deck, and the Suite for a data room — at the prices above.
See Investor OptionsQuestions About Pricing
Do I need a card to start?
No. Every service has a free way in — Offer Signal, First Signal or the AI Visibility Signal. They are AI-generated, unsigned and honest about it, delivered in under an hour. No card, no commitment.
Are prices one-time or a subscription?
One-time. There are no subscriptions. The only staged payment is the Go-to-Market Build: 50% to start and the rest on delivery.
Do prices include tax?
No — every price excludes tax, and tax is added at checkout. India prices are in INR, plus 18% GST. International prices are in GBP, plus taxes where applicable: business buyers outside India usually pay no tax (the reverse charge applies), and individuals pay any tax due in their country.
Why are India prices different?
INR prices are set for the Indian market, not converted at the exchange rate — so they are not a straight conversion of the GBP price. Use the £ / ₹ switch to see either.
What is the difference between signed and unsigned tiers?
Free signals and the Validation Brief are AI-generated and unsigned — useful for a first read, not for a board or an investor. Signed tiers are reviewed and signed by a named human verifier and carry the 30-Day Honest Verdict Guarantee.
What is the 30-Day Honest Verdict Guarantee?
It covers every paid, human-signed deliverable: Build Verdict, Release Assurance Pack or Suite, Decision Brief and Go-to-Market Build. Show us one unsupported claim or factual error within 30 days and we refund you in full. Refunds are processed within 5 business days. Free signals and the Validation Brief carry no refund guarantee.
Can I upgrade and keep what I paid?
Yes. The Validation Brief fee credits toward the Build Verdict within 72 hours of payment (your code is emailed automatically). Upgrade from the Build Verdict to the Decision Brief, or from the Decision Brief to the Go-to-Market Build, within 15 days and the full fee of the earlier tier is credited — one credit per order, non-transferable. Full credit terms.
How do I pay?
Through a secure Razorpay payment link — no card is stored on file. The Go-to-Market Build is invoiced in two parts the same way.
Is my material kept confidential?
Yes. Everything you send is confidential from the moment it arrives, and is never shared, published or referenced without your written consent. A mutual NDA is available on paid tiers.
Do you offer agency or volume pricing?
Yes. Agencies can deliver all four services under their own brand at up to 25% off, with no minimum. See partner pricing.
Start Free. Pay When It Matters.
Begin with a free signal, then decide whether you need it signed. Questions first? Write to Pranav directly.
One-time prices · No subscriptions · Paid tiers for businesses only · 30-Day Honest Verdict Guarantee on signed tiers