AI Visibility Signal
A free check of how ChatGPT, Claude, Gemini and Perplexity describe your business when buyers ask about your category. You get a score from 0 to 100, graded A to E, with the answers that drove it. AI-generated and unsigned.
Plain-English Definitions · 27 Terms
The Language of Verification
Every term ThriveFinity uses across Offer Validation, Release Assurance, Decision Brief, and Go-to-Market Build — defined in plain English.
27 terms
Last reviewed: October 2026 Maintained by our named verifier Primary sources only
1 term
2 terms
Build Verdict
The signed tier of Offer Validation. A named verifier reviews your offer against the evidence and signs a verdict within 24 hours, covered by our 30-day refund guarantee.
Burn Rate
The rate at which a company spends cash, expressed as a monthly figure. Fully loaded burn includes salaries, contractors, tools and overheads; net burn subtracts revenue.
3 terms
Data Room
The set of documents investors or acquirers examine during due diligence — financials, metrics, contracts, cap table and legal records. Claims in a deck should be traceable to something in the data room.
Decision Brief
Our planning service: one consequential go-to-market decision, examined through one lens you choose, ending in a signed recommendation, the risks to watch and a 90-day plan. 48-hour target from intake acceptance.
Decision Card
The one-page summary at the front of a Decision Brief: what to do, why, what not to do, what to test next and what to watch.
3 terms
Errata
A public log of corrections. When we get a fact wrong, the correction is published, not quietly fixed.
Evidence Grade (A–E)
A rating of how strong the support for a claim is. Grade A means a primary, named and dated source that directly supports the claim; grade E means no usable support was found.
Evidence-Based Claim
A statement in a deck, website or proposal whose supporting source is named, dated and can be checked by someone else.
2 terms
First Signal
A free check with two modes: your positioning, or a single claim. Results in under an hour. AI-generated and unsigned — a quick read before you decide whether to go further.
Focus Area
The angle you choose for a Decision Brief: growth, positioning and messaging, or offer, pricing and conversion.
1 term
Go-to-Market Build
Our build service: a 5-page website or landing page, a 20-slide sales deck and a 3-email sequence, built on one evidence base, with every claim checked and signed. 10-day delivery window.
1 term
ICP (Ideal Customer Profile)
The tightest possible description of the customer who feels the problem most and can pay to solve it — company size, role, trigger and budget.
1 term
Kill Criterion
A threshold agreed in advance that, if breached, means stop — for example, fewer than a set number of qualified buyers saying yes to a price. It keeps a decision honest after the fact.
1 term
Market Validation
Confirming, with evidence from real buyers, that a problem is real, painful enough to pay for, and that your offer is a credible answer.
1 term
Named Verifier
The person whose name is on a paid deliverable. They check the evidence, decide the verdict and sign it. If they will not sign it, it does not ship.
2 terms
Offer Signal
A free first read on whether an offer is likely to sell. Results in under an hour. AI-generated and unsigned.
Offer Validation
Our service for testing a new, repriced or repackaged offer before you commit to it: free Offer Signal, unsigned Validation Brief, and the signed Build Verdict.
2 terms
Positioning
How you want a specific buyer to see your offer compared with the alternatives they are weighing — including doing nothing.
Product-Market Fit
The point at which a product meets a real market need at enough scale, and with enough willingness to pay, that growth comes from demand rather than effort.
2 terms
Release Assurance
Our service for checking every headline claim in a deck, page or launch against named, dated sources before it goes out. Release Assurance Pack (one asset, 3 business days) or Release Assurance Suite (deck, one-pager and site, 5 business days).
Runway
The number of months a company can keep operating at its current burn rate before cash runs out.
3 terms
Signed Deliverable
A paid report or build that a named verifier has checked and signed. Signed deliverables carry our 30-day refund guarantee: show us one unsupported claim or factual error within 30 days and we refund you in full.
Smoke Test
A small, real-world experiment — such as a landing page with a sign-up button — that tests whether buyers act before the product exists.
Source Cross-Check
Checking a claim against the original source it cites, and against at least one independent source, before it is marked as supported.
1 term
TAM / SAM / SOM
Total, serviceable and obtainable market. Credible sizing works bottom-up from real buyers and prices, not top-down from industry reports.
1 term
Verdict
The plain answer a paid deliverable ends with: Go, Go With Conditions, Change Course, Stop or Wait — with the evidence behind it.
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