Angle 1
Market
How big the opportunity really is, what buyers pay today, and any rules or regulation that shape it.
How we work
One method. Every answer signed.
Every answer covers four angles — market, buyers, competitors and trends — each sourced and signed off by a named person. The same standard runs through all four services.
Four angles
Four angles. One plain answer.
A decision that looks right from one angle can fail from another. We look at all four before we answer.
Angle 2
Buyers
Who buys, what problem they are paying to solve, how they decide and who else is in the room.
Angle 3
Competitors
The alternatives your buyer is weighing — including doing nothing — and what those alternatives claim and charge.
Angle 4
Trends
What is changing in your market, how fast, and whether it helps or hurts the decision in front of you.
From question to signed answer
Five steps. No black box.
Every step is visible, every source is traceable, and every paid deliverable carries a person’s name.
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Agree the Question
We confirm the decision or asset to check, what you will send us and when you will hear back.
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Gather Named Sources
Primary sources first — registries, filings, buyer evidence, pricing pages — each named and dated.
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Look for Evidence Against
Every important claim is tested against the strongest counter-evidence we can find and graded A to E.
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Reach a Plain Answer
Go, Go With Conditions, Change Course, Stop or Wait — with the reasons and what to test next.
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Check, Sign and Deliver
The verifier personally re-checks every decision-critical and high-impact claim, then signs. AI use is disclosed.
Four services · one evidence base
Start Where You Are. Go as Far as You Need.
Take one step or all four. Move from Validate to Plan, or Plan to Build, within 15 days and the fee you paid counts in full.
Validate
Find out if your offer will sell before you spend a quarter on it. You get a clear Go, Change Course or Stop answer, checked by a real person.
Free first check Named sources 24 hours
Verify
Make sure every claim on your website, deck or proposal is true before customers see it. We check each one against its source and sign off.
Every claim sourced Signed by a named person 3 business days
Plan
Get one clear answer to your biggest go-to-market question, plus a 90-day plan to act on it.
One decision 90-day plan 48-hour target
Build
We build the whole thing for you: positioning, messaging, website, sales deck and outreach emails. Every claim is sourced and signed off.
Done for you Free first check 10-day window
Not sure where to start? Get Your Free Check →
Turnarounds
How long each one takes
Clocks start once we have everything listed in your intake confirmation. If a brief needs longer, we tell you before the deadline, not after.
| Service | Tier | Turnaround | Price | Signed |
|---|---|---|---|---|
| Offer Validation | Offer Signal | under 1 hour | Free | No — AI-generated |
| Offer Validation | Validation Brief | 2 hours | £29₹1,999+ taxes where applicable+ 18% GST | No — AI-generated |
| Offer Validation | Build Verdict | 24 hours | £149₹6,999+ taxes where applicable+ 18% GST | Yes — named verifier |
| Release Assurance | First Signal | under 1 hour | Free | No — AI-generated |
| Release Assurance | Release Assurance Pack | 3 business days | £699₹29,999+ taxes where applicable+ 18% GST | Yes — named verifier |
| Release Assurance | Release Assurance Suite | 5 business days | £1,749₹69,999+ taxes where applicable+ 18% GST | Yes — named verifier |
| Decision Brief | Decision Brief | 48 hours (target, from intake acceptance) | £499₹19,999+ taxes where applicable+ 18% GST | Yes — named verifier |
| Go-to-Market Build | Go-to-Market Build | 10 days (delivery window) | £3,499₹1,49,999+ taxes where applicable+ 18% GST | Yes — named verifier |
The free AI Visibility Signal takes under an hour and is AI-generated and unsigned. See Pricing for full details.
Accountability
What keeps the method honest.
AI and people
AI drafts. A person decides.
We use AI models from established providers to research and draft faster. Each deliverable names the models used.
Read AI TransparencyGuarantee
Wrong? Full refund.
Show us one unsupported claim or factual error within 30 days and we refund you in full.
Read the Refund PolicyCorrections
Mistakes are published.
When we get a fact wrong, we correct it in public, not quietly.
See CorrectionsQuestions About Our Method
What does "signed" mean?
A named verifier checks the evidence, decides the verdict and puts their name to every paid deliverable. If they will not sign it, it does not ship.
Does a person check every claim?
Every claim is checked and marked with its evidence grade. The verifier personally re-checks every decision-critical and high-impact claim before signing.
How do you use AI?
We use large language models from established providers to speed up research and drafting. People make the calls, and each deliverable names the models used. See our AI Transparency page.
What if you get something wrong?
Show us one unsupported claim or factual error in a signed deliverable within 30 days and we refund you in full. We also publish the correction on our Errata page.
What are the possible answers?
Go, Go With Conditions, Change Course, Stop or Wait. A hard answer is the method working, not failing.
See the Method on Your Own Offer.
Start with a free check. About 5 minutes to fill in; results in under an hour.