New service line
A new offer needs a price and a buyer
The firm can deliver it, but nobody has tested who will buy it, at what fee, and whether it will cannibalise existing work.
For UK consultancies, agencies, accountancy, legal and specialist advisory firms of roughly 10 to 250 people. When you package a new service, move to fixed fees or enter a new sector, we test the plan against named evidence and a named person signs the answer.
Sound familiar?
Three situations we hear most often from partners and managing directors.
New service line
The firm can deliver it, but nobody has tested who will buy it, at what fee, and whether it will cannibalise existing work.
Fixed fees
Fixed fees win work and protect margin only if scope is tight and the price reflects real delivery hours.
Positioning
The website and proposals describe the firm the same way competitors do, so buyers compare on price.
Where we help
Pick the one that matches the decision in front of you. Each ends with a signed deliverable.
Offer Validation · £149₹6,999+ taxes where applicable+ 18% GST · 24 hours
The offer tested across twelve evidence lenses, including buyers, alternatives, pricing and delivery capacity, with a signed Build Verdict.
See Offer ValidationRelease Assurance · £699₹29,999+ taxes where applicable+ 18% GST · 3 business days
Case results, credentials and comparisons checked against their sources before a tender or relaunch, with a signed Assurance Note.
See Release AssuranceDecision Brief · £499₹19,999+ taxes where applicable+ 18% GST · 48-hour target
One go-to-market decision examined from four angles — market, buyers, competitors and trends — through the lens you choose.
See the Decision BriefGo-to-Market Build · £3,499₹1,49,999+ taxes where applicable+ 18% GST · 10 days
Tested positioning turned into a 5-page website or landing page, a 20-slide sales deck and a 3-email sequence.
See the Go-to-Market BuildHow it works
An Offer Signal, First Signal or AI Visibility Signal gives a fast, automated first read and points you to the service you actually need, if any.
Your offer, deck, website or the decision you are weighing, plus any evidence you already hold. Scope is confirmed in writing before work starts.
Claims are checked against named, dated sources, the strongest objections are written down, and weak claims come back rewritten.
A named verifier signs the deliverable. Show us one unsupported claim or factual error within 30 days and we refund you in full.
Related reading: B2B positioning for established companies · Proof claims on B2B websites
Start with a free check. It takes about five minutes to fill in, results arrive in under an hour, and it tells you which service — if any — you need.
30-Day Honest Verdict Guarantee on signed tiers · One-time payment · No subscription